Email Marketing Coordinator
2025-08-22 00:00:00
Overview
The Email Marketing Coordinator is responsible for the end-to-end execution and optimization of TradingPRO’s email and lifecycle programs. The role will plan, build, test, and report on campaigns that drive verification (KYC), first-time deposit (FTD), trading activation, and retention, while maintaining best-in-class deliverability and regulatory compliance.
Description
Key Responsibilities
Key Responsibilities
• Campaign Management: Plan, produce, and deploy newsletters, promotions, product/feature announcements, education series, contests, and service notices according to an agreed calendar and SLAs.
• Lifecycle Automation: Design and maintain automated journeys (welcome, KYC completion, FTD nudges, onboarding, reactivation/win-back, churn prevention, loyalty/referral).
• Segmentation & Targeting: Build segments by acquisition source, geo/language, trading platform (e.g., MT4/MT5), lifecycle stage, and engagement; apply dynamic content and conditional logic.
• Testing & Optimization: Execute structured A/B tests (subject line, send time, creative, offer, CTA). Document hypotheses, results, and next actions.
• Deliverability & List Health: Manage domain authentication (SPF/DKIM/DMARC), warm-ups, suppression rules, bounces/complaints, and inbox placement; uphold list hygiene standards.
• Compliance & Governance: Ensure adherence to GDPR, CAN-SPAM, CASL, PDPA, and applicable financial-services disclosures; implement double opt-in and clear unsubscribe mechanisms.
• Analytics & Reporting: Track and report performance (delivery, opens, CTR, conversion to KYC/FTD, re-deposit, revenue contribution). Maintain UTM discipline and campaign documentation.
• Stakeholder Collaboration: Coordinate with Growth for offers, Product for releases, Design/Content for assets, and Customer Support/Compliance for mandatory communications.
• Template & QA: Build and maintain responsive HTML/CSS templates; conduct pre-send QA and rendering tests across major clients/devices (e.g., Litmus/Email on Acid).
Requirements
Qualifications
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–3+ years of hands-on email or lifecycle marketing experience; fintech/brokerage/trading background preferred.
• Proficiency with one or more ESP/CRM platforms (e.g., Klaviyo, Mailchimp, SendGrid Marketing Campaigns).
• Working knowledge of HTML/CSS for email and modular template systems.
• Practical understanding of deliverability concepts and tooling.
• Excellent written English; additional languages are an asset.
Competencies
• Results-oriented with high attention to detail and accuracy.
• Ability to manage multiple deadlines in a regulated environment.
• Clear written communication and stakeholder management.
• Data-driven decision making and disciplined experiment design.
• Ownership mindset and reliable execution.
Key Performance Indicators (KPIs)
• Deliverability: ≥98% delivery; spam complaint rate ≤0.1%.
• Engagement: Open rate and CTR targets by program, with quarter-over-quarter improvement.
• Activation: Conversion lift to KYC completion and FTD.
• Retention: Increase in reactivation and trading frequency among dormant cohorts.
• List Health: Net subscriber growth; reduction in inactive/unengaged ratio.
Tools & Environment
ESP/CRM (as above), Mailchimp, SendGrid, Figma/Canva, basic HTML/CSS; familiarity with MT4/MT5 back-office integrations is beneficial.
Benefits
Health & Dental Coverage .
Season Parking Pass
Annual Leave
About Company
Who We Are
TradingPRO is a leading financial technology company that provides cutting-edge trading platforms and services to traders worldwide. We are committed to innovation, excellence, and empowering our clients to achieve their financial goals.
Our team consists of passionate professionals from diverse backgrounds who share a common vision of revolutionizing the trading industry through technology and exceptional service.
Our Approach
We believe in fostering a collaborative environment where creativity and innovation thrive. Our approach combines cutting-edge technology with deep market expertise to deliver solutions that exceed our clients' expectations.
Security & Compliance
We maintain the highest standards of security and regulatory compliance to protect our clients' assets and data. Our platform is built with enterprise-grade security measures and adheres to international financial regulations.
Performance & Reliability
Our trading platform delivers exceptional performance with ultra-low latency execution and 99.9% uptime. We continuously invest in infrastructure and technology to ensure our clients have access to the most reliable trading environment.
Education & Growth
We invest in our team's continuous learning and development through training programs, conferences, and educational resources to ensure everyone stays at the forefront of industry knowledge.
2015
Founded
200+
Experts
100+
Markets
500K+
Traders
